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Attribute Testing / 属性测试

Attribute Testing: A quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes on one or more types of scales such as relative importance, current performance, current satisfaction with a particular product or service, for the purpose of ascertaining customer preferences for some attributes over others, to help guide the design and development process. Great care and rigor should be taken in the development of the list of attributes, and it must be neither too long for the respondent to answer comfortably or too short such that it lumps too many ideas together at too high a level.

属性测试:一项定量市场研究方法,受访者就产品属性打分排序,如相对重要性、当前性能、对某产品或服务的满意度等,其目的是明确客户对产品属性的喜好,以指导设计和开发流程。在设计产品属性问卷时,必须格外小心,受访者回答问题时间不宜太长或太短,太长导致被访者不舒适,太短导致人们仓促归纳意见。

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