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Awareness / 知名度

Awareness: A measure of the percent of target customers who are aware that the new product exists. Awareness is variously defined, including recall of brand, recognition of brand, recall of key features or positioning.

知名度:在目标客户群中,了解某新产品的客户比例。知名度的定义很广泛,包括品牌印象、品牌识别和对关键特征或定位的了解。

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