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Commercialization / 商业化

Commercialization: The process of taking a new product from development to market. It generally includes production launch and ramp-up, marketing materials and program development, supply chain development, sales channel development, training development, training, and service and support development. (See Chapter 30 of The PDMA HandBook 2nd Edition).

商业化:新产品从开发到推向市场的过程。通常包括产品启动和发展、营销材料和项目开发、供应链开发、销售渠道开发、培训、服务和支撑体系发展。

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