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Customer Needs / 客户需求

Customer Needs: Problems to be solved. These needs, either expressed or yet-to-be articulated, provide new product development opportunities for the firm. (See Chapter 14 in The PDMA HandBook 2nd Edition.)

客户需求:需要解决的问题。无论已提及的需求还是即将表达出来的需要,都可为公司提供新产品开发机遇。(参见PDMA新产品开发手册第二版 第14章)

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