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Innovation strategy / 创新战略

Innovation strategy: provides the goals, direction and framework for innovation across the organization. Individual business units and functions may have their own strategies to achieve specific innovation goals, but it is imperative that these individual strategies are tightly connected with the over-arching organizational innovation strategy.

创新战略:公司开发新产品和技术的定位。一种分类方法是将它们分为勘探者(在技术、产品、市场开发、商业化领域领先的公司,尽管其中某一 产品不会盈利)、分析者(快速跟随者或模仿者,跟随勘探者,他们的产品模仿勘探者推向市场的新产品)、捍卫者(公司会采用各种可能的手段 ,维护其市场地位,而不仅仅通过开发新产品的途径)和反应者(没有相应的创新战略)。(参见PDMA新产品开发手册第二版第2章)

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