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Lead Users / 先导用户

Lead Users: Users for whom finding a solution to one of their consumer needs is so important that they have modified a current product or invented a new product to solve the need themselves because they have not found a supplier who can solve it for them. When these consumers’ needs are portents of needs that the center of the market will have in the future, their solutions are new product opportunities.

先导用户:为满足某种消费需求而寻求解决方案的用户。当消费者尚未发现供应商能满足他们需求,往往自行修改现有产品或发明新产品。当这些消费者的需求成为未来市场需求趋势时,他们的解决方案则会带来新产品的开发机遇。

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