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Market Testing / 市场测试

Market Testing: The product development stage when the new product and its marketing plan are tested together. A market test simulates the eventual marketing mix and takes many different forms, only one of which bears the name test market.

市场测试:产品开发阶段,评估新产品及其上市计划。市场测试采用不同形式模拟市场最终情况,其中只有一种称为测试市场。

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