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New Product Development / 新产品开发

New Product Development (NPD): The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. Also frequently referred to just as “product development.”

新产品开发(NPD) : 包括新产品的战略、组织、构思、产品制造和营销策划与评估以及新产品商业化在内的全部过程。通常简称为“产品开发”。

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