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New Product Introduction / 新产品引入

New Product Introduction (NPI): The launch or commercialization of a new product into the marketplace. Takes place at the end of a successful product development project. (See Chapter 30 of The PDMA HandBook 2nd Edition.)

新产品引入(NPI): 一项新产品进入市场的启动阶段,在新产品项目成功开发的后期。

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