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Non-Product Advantage / 非产品优势

Non-Product Advantage: Elements of the marketing mix that create competitive advantage other than the product itself. These elements can include marketing communications, distribution, company reputation, technical support, and associated services.

非产品优势:产品本身之外的影响竞争优势的市场因素。这些因素包括市场沟通、分销、公司信誉、技术支持和附加服务。

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