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Perceptual Mapping / 感知映射

Perceptual Mapping: A quantitative market research tool used to understand how customers think of current and future products. Perceptual maps are visual representations of the positions that sets of products hold in consumers’ minds.

感知映射:用于了解顾客对当前和未来产品看法的定量市场调研工具。感知映射是产品在消费者心中位置的直观呈现。

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