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PESTLE / PESTLE工具

PESTLE:  A structured tool based on the analysis of Political, Economic, Social, Technological, Legal and Environmental factors. It is particularly useful as a strategic framework for seeking a better understanding of trends in factors that will directly influence the future of an organization – such as demographics, political barriers, disruptive technologies, competitive pressures, etc.

PESTLE:基于政治,经济,社会,技术,法律和环境因素的一种结构化分析工具。 它是极为有效的战略框架,是对趋势的更精准解读,是分析直接影响组织未来,如人口统计,政治因素,颠覆性技术,竞争压力等因素的关键。

参考:《产品经理认证(NPDP)知识体系指南》 P119

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