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Product Management / 产品管理

Product Management: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix, including: the product and its features, the communications strategy, distribution channels and price.

产品管理:通过不断监控和检测混合市场的基本要素(其中包括产品及自身特征、沟通战略、销售渠道和价格),随时确保产品或者服务能充分满足客户需求。

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