Project Strategy / 项目战略

Project Strategy: The goals and objectives for an individual product development project. It includes how that project fits into the firm’s product portfolio, who the target market is, and what problems the product will solve for those customers. (See Chapter 2 in The PDMA HandBook 2nd Edition.)

项目战略:产品开发项目的目标。包括项目是如何融入公司的产品组合、它的目标市场,以及如何满足客户需求。(参见PDMA手册第二版的第2 章)