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Reposition / 重新定位

Reposition: To change the position of the product in the minds of customers, either on failure of the original positioning or to react to changes in the marketplace. Most frequently accomplished through changing the marketing mix rather than redeveloping the product.

重新定位:为了弥补最初定位的失误或者应对市场变化,而改变产品在客户心目中的地位。改变市场定位比开发产品更能获得收益。

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