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Simulated Test Market / 模拟营销测试

Simulated Test Market: A form of quantitative market research and pre-test marketing in which consumers are exposed to new products and to their claims in a staged advertising and purchase situation. Output of the test is an early forecast of expected sales or market share, based on mathematical forecasting models, management assumptions, and input of specific measurements from the simulation.

模拟营销测试:一种定量市场调研和营销预测的形式。消费者在特定广告阶段和购买情景下接触新产品。测试结果可以早期预测销售额或市场份额,这种预测是建立在数学预测模型、管理假设和模拟中的具体指标的基础之上。

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