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SWOT Analysis / SWOT分析

SWOT Analysis: “Strengths, Weaknesses, Opportunities, and Threats” Analysis. A SWOT analysis evaluates a company in terms of its advantages and disadvantages versus competitors, customer requirements, and market/economic environmental conditions.

SWOT分析: 对优势、劣势、机遇和威胁进行分析。SWOT分析从其竞争对手、客户需求、市场或经济环境的角度对公司进行优势/劣势评价。

参考:《产品经理认证(NPDP)知识体系指南》 P118

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