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Target Market / 目标市场

Target Market: The group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called “prime prospects.”

目标市场:挑选一组消费者或潜在消费者作为营销目标。同一细分市场中的消费者可能会购买同一种类型的产品。这些有时称作“主要期望”。

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