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Test Markets / 测试市场

Test Markets: The launching of a new product into one or more limited geographic regions in a very controlled manner, and measuring consumer response to the product and its launch. When multiple geographies are used in the test, different advertising or pricing policies may be tested and the results compared.

测试市场:为了观察消费者对产品的反应,将新产品以一种严格控制的方式投放到一个或者多个有限区域。针对多个地域,可将不同广告定位或产品定价进行比较。

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