Value Proposition / 价值主张

Value Proposition: A short, clear, and simple statement of how and on what dimensions a product concept will deliver value to prospective customers. The essence of “value” is embedded in the tradeoff between the benefits a customer receives from a new product and the price a customer pays for it. (see Chapter 3 of the PDMA ToolBook 1).

价值主张:对于产品概念向潜在客户传递价值的简短以及明确的陈述。“价值”的本质植根于用户从新产品中获得的收益和为它所付出的价钱之间的 协调一致。(见PDMA工具书第一册的第3章)